With the creativity to imagine new possibilities, and the discipline to make things work, we are a nimble network of senior partners with an appetite for big challenges.
Daniel Schwartz The Clever Industry was founded by Daniel Schwartz, who was looking for a better answer to the cocktail party question, "What industry do you work in?" Daniel has worked in world-class innovation, design and brand strategy firms, including IDEO, the Arnell Group, Redscout and Prophet, and has over 14 years experience leading multi-disciplinary teams of marketers, business strategists and designers to unlock new sources of growth, from new products to new revenue streams. Previous clients include Procter & Gamble, Hyatt, General Motors, GlaxoSmithKline, Citi, Time Inc., hp and PepsiCo.
Though Daniel helps shape innovation projects from start to finish, from insight to implementation, his greatest strength is in "turning the corner" from research to concept generation, ensuring that the ultimate creative output—clever, to be sure—is well supported emotionally and rationally, from consumer, technology, brand and business points-of-view.
is a creative strategist — a hybrid thinker who helps brands envision their futures. Paul has applied his insight across a range of industries, including FMCG, Service, Retail, Technology and Real Estate, working to inspire action and change for organizations looking to uncover new paths to brand growth and value.
Most recently, Paul helped build and lead the innovation team at Chobani, developing new products, platforms and processes. Prior to Chobani, Paul worked with a host of blue-chip global brands at Redscout, including J&J, Kellogg's, LG and Gatorade.
Paul holds a B.F.A. in Industrial Design from Rochester Institute of Technology and a M.S. in Brand Strategy from the VCU Brandcenter.