Though Daniel helps shape innovation projects from start to finish, from insight to implementation, his greatest strength is in "turning the corner" from research to concept generation, ensuring that the ultimate creative output—clever, to be sure—is well supported emotionally and rationally, from consumer, technology, brand and business points-of-view.
Most recently, Paul helped build and lead the innovation team at Chobani, developing new products, platforms and processes. Prior to Chobani, Paul worked with a host of blue-chip global brands at Redscout, including J&J, Kellogg's, LG and Gatorade.
Paul holds a B.F.A. in Industrial Design from Rochester Institute of Technology and a M.S. in Brand Strategy from the VCU Brandcenter.